Skip to main content



As we approach the second round of the 2018 Fifa World Cup, The Cloud Atlas AMI series has been well represented in Russia by the African Nations participating in the games.

5 Countries (Senegal, Nigeria, Egypt, Morocco and Tunisia) set out for Russia to represent Africa at the games, all of which are well exposed to our clients through the Cloud Atlas ETF’s. These countries represent a whopping 34 companies that sit in our offering baskets.

We are enthusiastic of the team’s ability to perform at a global standard as well as their abilities to mimic the impressive performance of their respective markets. Tunisia which is the number 1 ranked team in Africa has also mirrored this performance on its local markets as the TUNINDEX returned an impressive 33.69% ytd. Egypt comes second to this as the EGX30 returned 21.14% over the same period of time, the rest of the African countries at the world cup performed as follows (ytd):

Nigeria – 15.86%

Morocco – 4.79%

The 34 companies that are represented at this world cup in terms of the AMI series ETF’s span across all 11 sectors that the AMIB50/AMIRE ETF offers exposure to. Sector exposure: Banks(4), Telecommunications(2), Food and Beverage(4), Industrials(4), Oil and Gas(3), Real Estate(12), Utilities(1), Retail(1), Insurance(1), Healthcare(1) and Mining (1)

With every team there tends to be a “player to watch” whether it is based on potential, or past – current performance, Let’s take a look at the top 5 players to watch at these current games as well as 5 companies to watch within the AMI series ETF’S.


  1. Mohamed Salah – Egypt 

Salah is arguably one of the best football players in the world at the moment having scored 43 goals and 13 assists in 47 games for his club Liverpool this season. Though he missed the opening game against Uruguay due to injuries sustained during the UEFA Champions League final, he is still expected to be one of the best performers at the 2018 Fifa World Cup.

Equity Bank – Kenya

 The company provides financial services to individuals, small to medium sized enterprises. After having being voted the most innovative bank in east Africa in 2017 for their mobile banking platform. The platform allows for free of charge transfer of money from one cellphone to the other or from cellphone to bank account. Equitel customers can also access loans like Eazzy Loan and ‘Eazzy Plus Loan’ where they can now borrow up to Sh3 million which is payable within 12 months. Making it the most robust money platform in the region.


  1. Medhi Benatia – Morocco


Juventus defender and captain of Morocco, Medhi Benatia is one of the top ten defenders in the World.  Benatia has always been proud of representing Morocco and showing the national flag of his country during the celebrations with his team. Started in France, he made a name for himself in Italy before playing for Bayern. This year at Juve, Benatia is the champion of Italy and one of the best defenders to be watched in the World cup.


Safaricom – Kenya

Safaricom PLC, provides integrated telecommunication services, including mobile and fixed voice, short messaging services, data , internet and M-PESA, a service to send and receive money or pay for goods and services through a mobile phone. It provides financial services and enterprises solutions to businesses and the public sector. The company’s voice services include national and international roaming services. It offers mobile handsets, mobile broadband modems, routers, tablets and notebooks. Its converged business solutions include fixed voice service for corporate and small and medium sized enterprises, mobile solutions and fixed data for homes and businesses using fixed lease lines and internet solutions for enterprises and hosted services, such as cloud hosting, domains and security services. Bill payments, bulk payments and dividend payments are also offerings.


  1. Sadio Mane – Senegal


Liverpool midfielder Sadio Mané has been named the best Senegalese player in the last four consecutive years. He is one of the best players in the Premier league along with his teammate Mo Salah. The 25-year-old Sadio Mané, has become an essential element in Liverpool, also led the national team to qualify for the World Cup-2018, after a first participation dating back to 2002. Sadio may make a big move if he leads his national team to the glory in Russia.

Econet – Zimbabwe

Econet is a privately held diversified telecommunications group with operations and investments in Africa, Europe, South America, North America and the East Asia Pacific Rim, offering products and services in the core areas of mobile and fixed telephony services, broadband, internet, satellite and fibre optic networks. The company also has investments beyond the traditional telecoms sector, which include financial services, insurance, e-commerce, renewable energy, education, Coca-Cola bottling, hospitality and payment gateway solutions.Econet was founded in 1993 by Strive Masiyiwa, who first came to international prominence when he fought a five-year constitutional legal battle leading to the removal of the state monopoly in Zimbabwe’s telecommunications sector. The landmark ruling is regarded as one of the milestones in the opening up of African telecommunications to private capital.Econet subsidiaries include Econet Global, Econet Wireless International, Econet Wireless Africa, Econet Enterprises, Econet Media and the Liquid Telecom Group.


  1. Victor Moses – Nigeria

Nigerian Victor Moses was named player of the year by the Nigeria Football Federation. Chelsea’s right-lane player has made an excellent season as he has been part of Chelsea official line-up in majority of games. Thanks to his different roles in the attack and defence, Moses helped his team  win the FA Cup this season. He haalready won the English Premier League, Europa League with Chelsea. Also, he was an important player in the Nigerian team which won the 2013 Africa Cup of Nations.



Umeme – Uganda

Umeme Ltd is a Uganda – based electricity Distribution Company. The company is engaged in operating, maintaining , upgrading and expanding the distribution network: retailing electricity to its customers, and managing efficiency within the electricity distribution system. The company offers YAKA which is a repayment system that allows customers to manage and control and monitor their electricity consumption. It allows users to pay for the amount of YAKA prepaid units users wish to load into their meter.



  1. Wahbi Khazri – Tunisa


Much maligned for his unimpressive spell with Sunderland in the Premier League last season, Tunisian fans know the true value of playmaker Wahbi Khazri. The 26-year-old is set to be their main source of creative inspiration when they make a return to the World Cup in Russia 2018.


Delta – Zimbabwe

Delta is a beverage company, which offers local and international brands in lager beer, traditional beer, Coca-Cola franchised sparkling and non-alcoholic beverages. The company’s segments include Lager beer division , sparkling beverages division and sorghum beer division. Its Lager beer division is engaged in the manufacture and distribution of lager beer. Sparkling beverages division is engaged in the manufacture and distribution of carbonated soft drinks and alternative non – alcoholic beverages.



World Cup History:   Egypt has qualified to compete in the world cup on three occasions, in 1934,1990 and 2018 FIFA World Cup. In 1934 Egypt became the first African team to play in the World Cup finals. When they qualified again in 1990, they became the team with the longest-ever gap between two FIFA World Cup matches: 56 years and 16 days had passed.

WC Performance thus far: Egypt 0-1 Uruguay

Number of Companies in AMI ETF’s: 13

Stock Market Performance YTD: 21.14%



World Cup History: Morocco has qualified for 5 Fifa world cups, 1970,1986,1994,1998 and 2018. They are currently bidding to be hosts for the 2026 world cup in hopes to be the second African country to host the tournament.

WC Performance thus far: Morocco 0 -1 Iran

Number of Companies in AMI ETF’s: 12

Stock Market Performance YTD: 4.79%



World Cup History:  Nigeria is currently making their 6th World Cup appearance having qualified for the 94’,98’,2002’,2010’ and 2014’ and 2018’ world cups, This makes Nigeria the most featuring African country in world cup history.

WC Performance thus far: Nigeria 0-2 Croatia

Number of Companies in AMI ETF’s: 5

Stock Market Performance YTD: 15.86%



World Cup History: Tunisia are making their 5th appearance at the world cup this year, After having played in the 1978,1998,2002,2006 and 2018 games. They were the first ever African country to ever win a game at the gathering after beating Mexico 3-1 in 1978.

WC Performance thus far: Tunisia 1-2 England

Number of Companies in AMI ETF’s: 3

Stock Market Performance YTD: 33.69%



World Cup History: This is Senegal’s 2nd World cup appearance after an impressive run to the quarter finals in their debut year in 2002.  

WC Performance thus far: Senegal 2-1

Number of Companies in AMI ETF’s: 0

Stock Market Performance YTD: -9.48%




*source : . Images may be subject to copyright.