Where the actions of one generation changes the lives of the next
About Cloud Atlas Investing
Celebrating and sharing the rich and diverse heritage of Africa. Making strategic investments in growth and opportunities offered by the continent.
In our approach-our service-our talent. Commitment to tasks. A “Yes We Can” attitude. Celebrating victory. Building a foundation with the work we do and the communities in which we operate.
Learn from success and mistakes in an equal manner. Protect our reputation by adhering to a respectable code of conduct. Show respect to all our clients, stakeholders and colleagues, equally.
Pioneer new ideas for the development of Africa. Open to exchange ideas and support one another. Stimulate fresh perspectives. Create an environment of out the box problem solving.
Chief Executive Officer
Education and Awards
Maurice holds an Accounting Honors degree. He is an Allan Gray Orbis Foundation Fellow, a recipient of the Student Sponsorship Programme bursary and an alumni of the Thabo Mbeki African Leadership Institute.
Background and Experience
Maurice started his career as an Intern at Nedbank and Absa before joining the National Empowerment Fund. After completing his studies he went on to work as a junior analyst at Convergence Partners, a private equity firm.
He joined Deutsche Bank in 2010 and worked as a Prime Broking Associate, he was the client representative for pension funds, LISPs and hedge funds that traded both domestic and foreign asset classes and also worked with the equity synthetics team.
Education and Awards
Llewellyn is a qualified chartered accountant. He completed articles at Ernst & Young in Cape Town after obtaining a B.BusSci and PGDA at the University of Cape Town.
Background and Experience
After having conducted audits of Allan Gray Proprietary Limited for the duration of his articles. Llewellyn joined Allan Gray Proprietary Limited. Following a short stint at Ernst & Young advisory services as a corporate finance consultant. Llewellyn went on to manage the financial affairs of Ernst & Young. He also holds a MComm in Financial Management from the University of Cape Town and currently manages the investment operations of Ernst & Young.
Stories From Our Founder - Early Beginnings
“In early 2014, Cloud Atlas held its inaugural meeting. First on the agenda was to pray and what followed were months of building what would become the biggest Pan Africa ex-SA ETF manager on GOD’s Green Earth. In building a business it is important to build on a vision and purposefully act to achieve that vision for the benefit of all.”
– Founder: Maurice Madiba
It was all a dream
Many years ago my mother told me she had a dream that I was at an award show and Thabo Mbeki was there, and all she remembers hearing was Harrington Stone. At this point I would like to show my gratitude to all mothers, it is because of them that we are raised to be strong men and women.
I got a job at DB as a junior intern, which is something I was not prepared for, but I gave it my best shot none the less. Two years into the job I really started thinking about my purpose and what happened to my passion for Africa. After going on a holiday to Mozambique for my 25th birthday, I enrolled at the Thabo Mbeki African Leadership Institute (TMALI) and registered Harrington Stone as a private company.
The course at TMALI opened my eyes to the reality that African history is skewed, and started to shape a view that how can a continent so endowed with wealth, have the highest percentage of the world’s poorest people.
Ignorance is bliss but the Truth will set you free
I bought my first car at 23, after driving around in a 1992 Nissan Sentra, after the alluring lifestyle of upgrading and flashing caught me in investment banking. A few years later I found myself owing my hard earned income to the bank, and started thinking about 100 different ways of making money to pay off my debts.
I decide to make another income stream which came by investing in a dollar based chicken business. Great business to make money from but money don’t mean a thing when you’re heart’s not in it. After a few dividends I had made my money back and found myself asking, is this really what I want to do with my life. My deepest dreams were buried inside, and even though on the outside I was ‘living the life’ and could get all the respect and attention I wanted, I knew something wasn’t right and again found myself hearing the echoes: when will you start with your purpose.
I decided I could no longer ignore that hard reality that I live on the richest-poorest continent in the world and at times have the odds stacked against me, but none of that will ever change if I do not employ my GOD Given talents and skills to do something about it.
The trick is in the numbers
I got out the chicken business and found myself with some capital to explore something I’m naturally inclined at doing, Investing. After trial and error I ended up in prime markets at the bank, which had one of the most incredible teams I have ever worked with.
Here I started seeing how stock markets work and thought I’d give it a go, but as is the case with these things, its hard to know where to start. There I was building models, tracking the performance of several sectors, getting to know the listed companies; when a bright new colleague joined our team.
It was almost instant how our friendship began. There I was analyzing the markets and nearby was a maths maverick showing me the power of long division. He understood the markets with such a natural finesse that I asked him to teach me what he knows.
The name Cloud Atlas Investing
I had cracked the code to analyse the markets and I was now growing confidence to make calls on price direction; when it hit me that access to the stock markets is a limited opportunity especially for the man-on-the street. And there I started to imagine ways that people could invest and make a good return. Almost immediately my gaze turned to the African continent as that’s where I saw the greatest opportunity lay. I dissected the markets and found ways of opening them up for people to hold and create their wealth.
One day I was scrolling through the latest movies and decide to go watch this movie which had incredibly high reviews and was lauded for its cinematic excellence. The movie was a lengthy depiction of inter-generational stories, which made new realise that the actions of one generation affect the lives of another.
When I wanted a new name for the Investment company it was natural that this would be a company that would allow Africans to participate in Africa’s growth and inspire an entire generation.
Started in the garage now we here
I was still working a good job in the investment bank. One day, after starting with a prayer ,we held our first meeting in the library and decided to raise some capital for this new venture, and boy was it tough to find that first investor. In a country where development of small business and entrepreneurship is required, you’d think that money to invest in new businesses was pouring out of people’s ears, sadly that was not the case.
There comes a point when you know its time and either you act or watch your dream pass your by, for me it took almost two years to realise the old is gone and the new has come, it was time to get out the boat and walk with the LORD. After searching for investors like the Google search bar, we found our first investor in the most peculiar, yet fateful way; and to this day it is hard for me to brush things off as coincidence when I look back at these events.
After negotiating a deal for nearly three months, I left my job and told them that I had to forgo my bonus because the opportunity cost of not starting now, was far too great. Although we searched tirelessly for office space, the deal with the first investor hadn’t yet being signed and we found ourselves on our first full day at Cloud Atlas, working from my mother’s
Cloud Atlas Investing (Cloud Atlas RF (Pty) Ltd) is a registered manager of the Cloud Atlas Scheme, a Collective Investment Scheme approved by the Financial Services board. Under the Scheme Cloud Atlas Investing is an authorised Exchange Trade Fund Issuer by the Johannesburg Stock Exchange.