About Cloud Atlas Investing

Where the actions of one generation changes the lives of the next

Our Values

Pan Africanism

Celebrating and sharing the rich and diverse heritage of Africa. Making strategic investments in growth and opportunities offered by the continent.


In our approach-our service-our talent. Commitment to tasks. A “Yes We Can” attitude. Celebrating victory. Building a foundation with the work we do and the communities in which we operate.


Learn from success and mistakes in an equal manner. Protect our reputation by adhering to a respectable code of conduct. Show respect to all our clients, stakeholders and colleagues, equally.


Pioneer new ideas for the development of Africa. Open to exchange ideas and support one another. Stimulate fresh perspectives. Create an environment of out the box problem solving.

Board Members

Maurice Madiba

Chief Executive Officer

Education and Awards

Maurice holds an Accounting Honors degree. He is an Allan Gray Orbis Foundation Fellow, a recipient of the Student Sponsorship Programme bursary and an alumni of the Thabo Mbeki African Leadership Institute.

Background and Experience

Maurice started his career as an Intern at Nedbank and Absa before joining the National Empowerment Fund. After completing his studies he went on to work as a junior analyst at Convergence Partners, a private equity firm.

He joined Deutsche Bank in 2010 and worked as a Prime Broking Associate, he was the client representative for pension funds, LISPs and hedge funds that traded both domestic and foreign asset classes and also worked with the equity synthetics team.

Keabetswe Ntuli

Independent non-executive

Education and Awards

Keabetswe studied Accounting at the University of Pretoria. She completed her CA (SA) articles at PriceWaterhouseCoopers, serving in both the Johannesburg and Dallas offices.

Background and Experience

She joined Deutshe Bank in 2011 as a Prime Broking associate and later headed up the Equity synthetics team, her role entailed overseeing reporting and operations for hedge funds. Keabetswe is a qualified Chartered Accountant and in 2016 she joined Africa Collective Investments, an asset manager platform, as the founding Managing Director.

Kevin Brady

Independent non-executive

Education and Awards

Kevin studied for an honors degree at the North London Business School.

Background and Experience

He has some 35 years experience in the financial services industry and is co-founder and CEO of A2X (Pty) Ltd, a second stock exchange in South Africa. He spent 12 years at Investec, 9 of which were as head of Investec.
Kevin spent 8 years at institutional stock broker, Barnard Jacobs Mellet (BJM), where he was a director and head of the equity trading desk.

Llewellyn Fredericks

Independent non-executive

Education and Awards

Llewellyn is a qualified chartered accountant. He completed articles at Ernst & Young in Cape Town after obtaining a B.BusSci and PGDA at the University of Cape Town.

Background and Experience

After having conducted audits of Allan Gray Proprietary Limited for the duration of his articles. Llewellyn joined Allan Gray Proprietary Limited. Following a short stint at Ernst & Young advisory services as a corporate finance consultant. Llewellyn went on to manage the financial affairs of Ernst & Young. He also holds a MComm in Financial Management from the University of Cape Town and currently manages the investment operations of Ernst & Young.

Stories From Our Founder - Early Beginnings

“In early 2014, Cloud Atlas held its inaugural meeting. First on the agenda was to pray and what followed were months of building what would become the biggest Pan Africa ex-SA ETF manager on GOD’s Green Earth. In building a business it is important to build on a vision and purposefully act to achieve that vision for the benefit of all.”
– Founder: Maurice Madiba

Cloud Atlas Investing (Cloud Atlas RF (Pty) Ltd) is a registered manager of the Cloud Atlas Scheme, a Collective Investment Scheme approved by the Financial Services board. Under the Scheme Cloud Atlas Investing is an authorised Exchange Trade Fund Issuer by the Johannesburg Stock Exchange.